Promotional Videos are all about, well, PROMO. When you want to promote a particular marketing initiative, event, or sale– you’re in need of a promotional video.
In a promotional video, you’ll want to highlight the benefits or features of your products and/or services to your prospective customers and clients. Promotional videos can cover a wide range of industries: a dentist might want a video about their practice, while a healthcare corporation might want a promotional video about their members and benefits. Typically, promotional videos are longer than a commercial: they cover a lot more information, and include more CTAs (calls to action) to really get the audience to engage.
Your promotional video might be shown at a trade show, emailed to prospective customers, etc. Wherever it’s shown, the audience is important: it’s all about the final consumer or potential customer!
