When you want to capture the stories of your customers’ and their experience with your product and/or service, Testimonials are the way to go.
Testimonials can be one-off videos or a series, but they serve one important purpose: to tell the story of your business, the products and services you provide, and how they benefit your client.
Testimonials often feature past and present customers singing your praises– but because these are real stories from real customers, they build credibility and help your potential customers connect with your brand on a more human level.
A testimonial video is the best way to paint a picture of what it’s like to be your customer/client. Recommendations and word-of-mouth are one of the highest-regarded methods of advertisement, and testimonials fall right in line. What better way is there to build credibility than from real experiences told by real people?
